Ribena In NZ Court (Updated)
It would have worked, if it hadn’t been for those pesky kids.. 
The global drugs giant GlaxoSmithKline faces a court case tomorrow over misleading advertising, after two 14-year-olds found its popular drink Ribena contained almost no vitamin C.
Ribena advertises itself as having lots of vitamin C:
In fact, each serving of Ribena Blackcurrant fruit juice provides the full Recommended Daily Allowance (RDA) of vitamin C
But it now faces 15 charges related to misleading advertising in an Auckland court, risking potential fines of up to NZ$3 million ($2.1 million).
Update:
So GSK ‘fessed up to the 15 counts and copped a fine which was probably small change to them:
The judge fined the company a total NZ$227,500 ($163,700) for misleading advertising.
March 27th, 2007 at 7:07 pm
Haha! They’ve taken down the page with the vit. C claim!
Good stuff.
But, from memory, vitamin C breaks down when exposed to UV light, and the bottles are clear. They’ll probably roll out bottles that have been kept in the dark when it comes time to presenting evidence.
March 27th, 2007 at 9:38 pm
No need to present evidence, they admitted they were guilty in court..
Got them bang to rights guv’nor and no mistake!
March 28th, 2007 at 7:30 am
At least now, I feel absolved of guilt about not feeding the stuff to my son… purely on selfish grounds as it made stains when spilt that were fairly permanent.
The lackl of it doesn’t appear to have stunted his growth, though.
March 28th, 2007 at 11:25 pm
I always thought Vimto tasted better!
April 1st, 2007 at 9:29 am
Meet GSK’s Larry Liebena - http://fiddaman.blogspot.com/2007/04/meet-gsks-larry-liebena.html