Ribena In NZ Court (Updated)

It would have worked, if it hadn’t been for those pesky kids.. 🙂

The global drugs giant GlaxoSmithKline faces a court case tomorrow over misleading advertising, after two 14-year-olds found its popular drink Ribena contained almost no vitamin C.

Ribena advertises itself as having lots of vitamin C:

In fact, each serving of Ribena Blackcurrant fruit juice provides the full Recommended Daily Allowance (RDA) of vitamin C

Apparently not!

But it now faces 15 charges related to misleading advertising in an Auckland court, risking potential fines of up to NZ$3 million ($2.1 million).


So GSK ‘fessed up to the 15 counts and copped a fine which was probably small change to them:

The judge fined the company a total NZ$227,500 ($163,700) for misleading advertising.