This is, er, cheesy.. but in a good way.. 🙂

Since www.cheddarvision.tv debuted in December, the Web site offering a live broadcast of a round slab of English cheddar cheese slowly maturing has had more than 1.2 million hits.

There is also a YouTube time lapse film of it maturing over the last 3 months.

It even has its own MySpace page where you can pledge allegiance to the Cheese (if you use MySpace). Where’s Les Barker when you need him ? 🙂