[April Fool! - Yes, I am part of the global conspiracy.. ]
Here’s an interesting coincidence, was talking to a person I know interstate who told me that a friend at Apple had let the cat out of the bag by mentioning that they were planning a big PR stunt for their 30th anniversary in conjunction with Google, but shut up as soon as he’d realised he’d said too much.
Now that’s a cool stunt…
[Update: MIT's Advertising Lab have picked up on this as well]